Dra Lorena Galeano
Carena is a surgery clinic that bases its business proposal on renting operating rooms. They wanted a rebranding that inspired security, confidence, and a very clean and easy atmosphere to perform plastic surgeries. We decided to use very calming, reassuring, and clean colors in very deep hues to reflect all those values. We also used very few but distinctive elements to the logo so it would communicate what the client wanted. They already had the name and the core values defined, so we aligned the communication strategy, brand voice, and design with them. The result was very pleasant to the eye and clean. Carena is a brand that inspires everything we wanted to, from the website (that we also designed) to their social media, in which we work on a daily management basis.